BRANDING YOUR OFFLINE BUSINESS
BRANDING YOUR OFFLINE BUSINESS
One area that is often overlooked by offline business owners is their brand. They open up a new store or service location and forget about the branding aspect of it. Branding is much easier to accomplish today if you incorporate online tools and marketing methods. Let's take a quick look at how to do this. All business owners should at the very least have a Facebook page and a Twitter account. What is important is the way in which you brand these pages. Your goal is to create a brand or image that helps identify your business. When someone arrives on your Facebook page they should immediately be able to recognize your business. The same applies to your Twitter account. To brand these pages you want to select a design and colors that represent your business. If you already have business cards and are happy with them, then use your logo and business cards for your social media pages. This branding should then spill over onto your website or blog. This keeps everything uniform and neat. For a customer if they find your Facebook page and then click the link to your website, they will know, by your branding, that this is your web page. Can you start to see why branding is so important? Is your business name memorable? Once your business name is registered there is not much you can do about it. But you could add a tag line to it, this would be the line that helps people identify what your business is. Plus it would be the tag line that becomes easy to remember. It is also very easy to add additional text on your website or blog under the main heading. If you create flyers or use letterhead try to use the same branding as much as possible. Branding also helps create a more professional image too. You may have a business name without a logo. In this case you can easily get a logo created. There are many designers who will design one for you, or you can use free tools and design your own. Other online tools that you should be using are things like having a website or blog in place. You should also consider using an email service and creating a database of your customers. You can then send out electronic Christmas cards, newsletters and keep them updated of any sales you are holding. If you don't currently have a brand for your business then starts working on one. Why not ask your customers for suggestions ?
EKOMARKET HUB TEAM
