Guest Posts

LET YOUR CONTENT REFLECT YOUR BRAND AND VICE VERSA

LET YOUR CONTENT REFLECT YOUR BRAND AND VICE VERSA

 

Perception is everything. As human beings, it’s how we understand the world. We perceive what our senses tell us. We learn from these perceptions. We also learn from experience. Positive experiences cause positive reinforcement. This means that when something pleases us, we desire to experience this pleasure again. Obviously, negative experiences cause negative reinforcement. This means that when something hurts us, we avoid that experience in the future as a

BRANDING YOUR OFFLINE BUSINESS  

BRANDING YOUR OFFLINE BUSINESS

 

One area that is often overlooked by offline business owners is their brand. They open up a new store or service location and forget about the branding aspect of it. Branding is much easier to accomplish today if you incorporate online tools and marketing methods. Let’s take a quick look at how to do this. All business owners should at the very least have a Facebook page and a Twitter account. What is

CONTENT FOR AFRICAN STARTERS (Series 2)

WHY YOU SHOULD NOT LEAVE YOUR DAY JOB AND START A NEW BUSINESS.  Series 2/9

 

If you go to any school, sit in the back of Finance 101 and listen the First lesson, you will hear the professor asking her students this question: What is the trick to successful investing? The answer is pretty clear: Diversification. When you are building an investment portfolio, a simple way to minimize risk on your investment is to properly diversify so that one

CONTENT FOR AFRICAN STARTERS (Serie 1)

ABOUT    

 

This is a different kind of space for different kind of Africa – from those who have never dream of starting a business to those who already have a successful venture up and running.

Are you a native entrepreneur? Were you born to start, lead and conquer?

Are you a small business owner with your company at the heart of your life?

Are you looking for something that will help you to do more, faster, better and smatter?

Are you stuck in day

The Top 4 High-Growth Industries for Entrepreneurs in 2018 (Infographic)

If you’re thinking about starting a business, check out these emerging industries first.

Is it Time for Your Startup to Expand? Here’s How to Know If You’re Ready

These three signs will tell you if your startup is ready to take the next big step.

4 Signs That Freelancing Isn’t Working For You And How To Fix It

As a freelancer, you may have found that you’re working longer hours and stressed out over finances.
Here are four signs that freelancing isn’t working for you right now, and some strategies for fixing those problems.

5 Types of Customers Who Will Stop You From Growing A Million Dollar Company

In order to exceed the million-dollar mark in sales within the first 18 months, some customers will complicate the your growth forecast.

When Women Talk Techie To Tech Men — Keep These Techniques In Mind

Communicating technical concepts to another technical person requires focus and discipline. Add to this picture other complexities in cross-gender communication. Then scratch below the surface, and you’ll understand why you’re in a difficult situation.

6 Pieces of Advice All Female Entrepreneurs Need to Hear

Building your business isn’t always the biggest challenge.

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