What’s the secret behind compulsive habits that drive repeat behaviors, like frequently checking our smartphones or buying a daily latte? How can we harness it for our own products?
Business psychologist Nir Eyal says the key is a…
4-Phase Hook Cycle
A trigger starts us thinking about the behavior, product or service. Initially, it’s external, like an ad or a referral. As the habit takes hold, the trigger becomes internal, a brain process that’s like an itch we have to scratch.