Start-up Ideation

WHO IS YOUR AUDIENCE ?

The key to successful personal branding is to know who you are trying to attract. Many people’s attempts at branding have failed because they were marketing that brand to the wrong audience. It’s often not the brand that’s at fault, or the product, service or person behind that brand, but rather the audience. It’s a given that people respond to things they like and things that attract them. Many of these triggers are cultural

WHAT IS PERSONAL BRANDING AND WHY SHOULD I CARE ?

Whether we’re aware of it or not, we are all affected by branding. It is, and has been, a persuasive and pervasive force in the marketplace for decades. It is a powerful marketing tool that has been proven, time and again, to have influenced people’s purchasing choices. It is designed to work in concert with basic conscious and subconscious factors to affect decision making. If it’s doing the job

USING LOCAL EVENTS TO PROMOTE YOUR OFFLINE BUSINESS

If you run a small business in your community one way to get more exposure is by taking part in business related activities in your area. You are trading your time for dollars but in exchange you are being given the chance to promote your business to a much wider audience.

Some of the best local events to participate in are ones such as trade fairs, country fairs and even local business

THERE IS NO DIFFERENCE BETWEEN BRICK AND MORTAR AND ELECTRONIC

There is no substitute for positive customer experience when building a brand. Your aim should always be to satisfy your customers. After all a satisfied customer is a happy customer. Happy customers are more likely to become repeat customers. In addition, a happy customer is much more likely to be willing to leave you a positive review or recommend you to friends and family. You can’t ever buy this

SELLING YOURSELF IN THE AGE OF COMMUNICATION?

You may have heard the term “personal branding” and wondered what it was all about. You may have also thought that whatever branding was, it didn’t apply to you. If this was the case, you couldn’t have been more wrong. This is the age of social media. Communications are quick and to the point. Impressions matter because, more than ever, time counts. Clicks, views and likes define who sets trends and who

HOW TO USE SOCIAL MEDIA IN YOUR OFFLINE BUSINESS

All business owners today should have some type of social media presence online. Even a local flower shop or bakery can benefit from having a Facebook, Google+ page or a Twitter account. Running Promotions via Social Media The great thing about social media is that it operates in real time. Once you write your post it displays on your timeline immediately. This means that you can create promotions that are

GET THE HELP YOU NEED IN BUILDING YOUR BRAND

You’ve probably heard the saying that no man is an island. Well, like most old sayings, this one is true, especially when it comes to online presence and brand building. Everyone, at one time or another, needs help. In addition, everyone needs a cold, hard slap of real advice every once in a while, no matter how painful that advice might be. If you act like an island, you’ll never

5 THINGS TO CONSIDER WHEN PUBLISHING A NEWSLETTER

Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.

With a newsletter, you can inform the public about your company and products as well as

3 QUCIK AND EASY WAYS TO BUILD A PROFITABLE OPT IN LIST

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and

WHY YOU SHOULD NOT LEAVE YOUR DAY JOB AND START A NEW BUSINESS.  Series 2/9

If you go to any school, sit in the back of Finance 101 and listen the First lesson, you will hear the professor asking her students this question: What is the trick to successful investing? The answer is pretty clear: Diversification. When you are building an investment portfolio, a simple way to minimize risk on your investment is to properly diversify so that one