Ctrl Alt Delete Reboot Your Business, Reboot Your Life. Your Future Depends on it.
As industry is moving into the fully-digital future, businesses and employees are left unsure where things are headed or what they must do to survive and thrive.
To succeed in this rapidly changing environment internationally-acclaimed digital marketing guru Mitch
Joel offers …
Five Digital Strategies
- Build Truly Direct Relationships with Customers
Don't "blast back impersonal offers and specials" to your social media followers. Interact individually with them and look for ways to deliver value.
- Provide Utility
Give priority to helping your customers ahead of promoting your brand -- like bathroom tissue maker
Charmin's mobile app that helps users find clean public restrooms.
- Understand Passive versus Active Media
With passive media, we let content wash over us; with active media, we participate, contributing ideas and activity. Ensure you use both to optimize the relationship with your customer.
- Exploit Data
Integrate the linear (direct) data you collect from customers, with circular (indirect) information you glean from their social media postings and other online activities.
- Recognize the One Screen World
Customers use many devices but the screen they have in front of them is all that matters. Ensure your presence is purpose-designed for each one.
To align your mindset to this revolution:
- Be digital savvy. Tech is not just someone else's responsibility.
- Embrace change, risk and opportunity in your career.
- Use social networks to increase personal interactivity
- Market yourself by helping others you encounter online
- Be a digital nomad, ready to work and connect wherever you are
- Be your own start-up, reinvent yourself by investing in your education and aligning yourself with mentors.
- Welcome whatever's around the digital corner.
Reboot your business and yourself to achieve digital era prosperity!
By Mitch Joel
