The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
The Charisma Myth is the idea that charisma is a fundamental, inborn quality. You either have it – like
Bill Clinton and Oprah – or you don’t. But that’s simply not true.
Charisma:
- Can be learned by anyone
- Is not limited to outgoing personality types – shy people can be equally charismatic
- Is not dependent on physical appearance or attractiveness
“Expensive clothing leads us to assume wealth. Friendly body language leads us to assume good intentions. A confident posture leads us to assume the person has something to be confident about.”
The secret recipe that produces higher charisma: be more present and serve up equal servings of power and warmth.