Digital & Social

THE 3 THINGS TO AVOID WHEN EMAILING YOUR LIST

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.

Aside from that, you also

MARKET YOUR SMALL OFFLINE BUSINESS

In this article we will look at several ways you can market your small offline business.

One good way to get more exposure for your business is to sponsor local events. This can be as simple as donating some money to a local cause. Or you might be at a point where you could provide shirts for one of the local kids sports teams.

If sponsoring is not in your budget, then try helping out by

YOUR OFFLINE, ONLINE NEWSLETTER

Have you thought about using the concept of an online newsletter to help promote your offline business? If not, this is an idea that you really want to take a closer look at.

A newsletter is basically a short magazine that provides your customers with helpful information. Of course, you want to promote your products within this newsletter, but as more of a soft sell.

You want to provide your newsletter free of charge and have customers

WHO IS YOUR AUDIENCE ?

The key to successful personal branding is to know who you are trying to attract. Many people’s attempts at branding have failed because they were marketing that brand to the wrong audience. It’s often not the brand that’s at fault, or the product, service or person behind that brand, but rather the audience. It’s a given that people respond to things they like and things that attract them. Many of these triggers are cultural

WHAT IS PERSONAL BRANDING AND WHY SHOULD I CARE ?

Whether we’re aware of it or not, we are all affected by branding. It is, and has been, a persuasive and pervasive force in the marketplace for decades. It is a powerful marketing tool that has been proven, time and again, to have influenced people’s purchasing choices. It is designed to work in concert with basic conscious and subconscious factors to affect decision making. If it’s doing the job

USING LOCAL EVENTS TO PROMOTE YOUR OFFLINE BUSINESS

If you run a small business in your community one way to get more exposure is by taking part in business related activities in your area. You are trading your time for dollars but in exchange you are being given the chance to promote your business to a much wider audience.

Some of the best local events to participate in are ones such as trade fairs, country fairs and even local business

THERE IS NO DIFFERENCE BETWEEN BRICK AND MORTAR AND ELECTRONIC

There is no substitute for positive customer experience when building a brand. Your aim should always be to satisfy your customers. After all a satisfied customer is a happy customer. Happy customers are more likely to become repeat customers. In addition, a happy customer is much more likely to be willing to leave you a positive review or recommend you to friends and family. You can’t ever buy this

SELLING YOURSELF IN THE AGE OF COMMUNICATION?

You may have heard the term “personal branding” and wondered what it was all about. You may have also thought that whatever branding was, it didn’t apply to you. If this was the case, you couldn’t have been more wrong. This is the age of social media. Communications are quick and to the point. Impressions matter because, more than ever, time counts. Clicks, views and likes define who sets trends and who

LET YOUR CONTENT REFLECT YOUR BRAND AND VICE VERSA

Perception is everything. As human beings, it’s how we understand the world. We perceive what our senses tell us. We learn from these perceptions. We also learn from experience. Positive experiences cause positive reinforcement. This means that when something pleases us, we desire to experience this pleasure again. Obviously, negative experiences cause negative reinforcement. This means that when something hurts us, we avoid that experience in the future as a

IMAGINE YOUR FUTURE AND THEN WORK TO GET THERE

An important step in the process of developing a personal brand is deciding who it is you want to be. This doesn’t mean who you want to be as a brand. When branding, it is always the better choice to be yourself. After all, there is only one you. What better brand could there be? No, what is meant behind deciding who you want to be is directed at who