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Marketers should strive to deliver something of real value to prospective customers before attempting to close the deal. Building up goodwill with well-orchestrated “jabs” of value sets up the “knockout punch.”
Think of it this way: Jab, jab, jab … right hook! Or: Give, give, give … ask!
Round One: The Set-Up: Understand the power and reach of social media. Far too many marketing executives fail to harness its full potential to tell compelling stories, and connect with customers.
Round Two: Jabbing with
The November 2013 IPO made billionaires of three of Twitter’s original four founders – Ev Williams, Jack Dorsey and Biz Stone. But it’s been a bumpy road. Co-founder Noah Glass was kicked out of Twitter in 2006. Jack Dorsey was removed as CEO in 2008,but came roaring back in 2011 as executive chairman. Ev (who was turfed as CEO in 2010) and Biz are no longer involved with day-to-day operations at Twitter.
Odeo: Where It All Began
The four came together at
The Happiness Advantage The Seven Principles of Positive Psychology That Fuel Success and Performance at Work
We all get why being happy is better in life, but is it really a business advantage? Absolutely.
Unhappy employees take more sick days, while happy employees are more motivated, committed and creative. Happy people make more money than their counterparts and they make better leaders.
Make Yourself Happy
We can actually manipulate our happiness level. Proven ways include; meditating, anticipating enjoyable activities, surrounding yourself with things that make you feel good, and spending money on experiences especially with other people.
We can also
There are 3 types of people: Givers, Takers & Matchers.
Takers like to get more than they give, putting their own interests ahead of others’
Givers are more focused on the best interests of others
Matchers adopt a middle-ground, striving for an equal balance of giving and getting
Interestingly, Givers are most likely to end up at the bottom of the success ladder. Why? Because they give too much of their time and effort helping others.
So who’s at the top? Here’s
You’ve got great ideas to improve your company…but the people you manage seem hesitant to execute
on them. Why is it so hard to get them to take action?
The problem is that your people spend so much energy doing their day-to-day jobs just keeping the operation afloat that they have little time or mental energy to execute on anything new.
So how do you overcome this hurdle in the midst of the whirlwind of competing priorities? Through four core disciplines: focus, leverage,
Our ability to focus – to block-out distractions and really bear down on the task at hand
– plays a vital role in living a fulfilling life. And like a muscle, the more we use it, the
stronger it gets.
The 3 categories of focus required for career and personal success are: inner focus, other focus, and outer focus.
The Power of INNER Focus
Becoming more focused usually starts with becoming more self-aware, trusting our inner voice and fostering our willpower.
In a 1960s study, kids
Have you found your Element? It’s where “natural aptitude meets personal passion,” says Ken Robinson, a recognized global leader in helping people, companies and governments cultivate creativity.
Finding your Element can give your life greater purpose and pleasure. Try these practical steps to find out more about what really drives you so you can live a more enriched life.
Change Your Perspective
You might have long-held ideas about your abilities, or how you fit into the world. Disrupt these patterns of
Maîtriser la productivité
La productivité peut être distillée en trois éléments principaux : (1) fixer et hiérarchiser les objectifs, (2) se concentrer sur les objectifs souhaités
résultat avant de définir l’itinéraire pour y arriver, et (3) passer le moins de temps possible sur les petites choses.
Organisez-vous par des objectifs qui fument plus de 5 ans (principalement des aspirations professionnelles), des objectifs à plus court terme (certains personnels mais principalement professionnels) et des cibles immédiates.
Les priorités sont généralement dictées par les objectifs commerciaux, suivis
There are many potential challenges of an encore career – including ageism, adjusting to a lower status, getting back to learning, and taking orders from a younger boss.
The challenges can seem daunting…but there are also opportunities galore.
Discovering What You Want to Do
Consider why you want an encore career. Is it to earn money, have fun, add fulfillment, create mental stimulation, stay active and healthy, make your mark or leave a legacy?
Consider aspects of your persona. Are you a doer, a