Africa As Imagined!

Jab, Jab, Jab, Right Hook How to Tell Your Story in a Noisy Social World

Written by Africaine Starters Équipe Africaine on February 9, 2023 No Comments minutes read

Marketers should strive to deliver something of real value to prospective customers before attempting to close the deal. Building up goodwill with well-orchestrated “jabs” of value sets up the “knockout punch.”

Think of it this way: Jab, jab, jab … right hook! Or: Give, give, give … ask!

Round One: The Set-Up: Understand the power and reach of social media. Far too many marketing executives fail to harness its full potential to tell compelling stories, and connect with customers.

Round Two: Jabbing with

Difficult Conversations : How to Discuss What Matters Most

Written by Africaine Starters Équipe Africaine on January 26, 2023 No Comments minutes read

If you think difficult conversations can’t be made easy, you’re not alone.

It turns out there are only 3 types. Diagnose which type you’re in so you can change it from being emotionally taxing to a “learning conversation” where problems get solved.

Three Types of Difficult Conversations

The “What Happened?” Conversation

Centers on who’s right, and who’s wrong.

The solution is to shift from a blame-focused to a solution-focused conversation.

Acknowledge your own contribution to the issue first – preventing other party using it

as a weapon.

Contagious. Why Things Catch On

Written by Africaine Starters Équipe Africaine on January 25, 2023 No Comments minutes read

Qu’est-ce qui rend les choses populaires ? Pourquoi certaines idées se propagent-elles du jour au lendemain, tandis que d’autres disparaissent ? Comment se fait-il que certains produits deviennent omniprésents, tandis que d’autres ne gagnent jamais en popularité ? Jonah Berger partage les réponses dans son :

6 étapes clés pour arriver les gens à parler et à partager

S – Monnaie sociale

La monnaie sociale est comme le papier-monnaie – quelque chose de valeur que nous distribuons. Donc, nous disons aux gens

The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

Written by Africaine Starters Équipe Africaine on January 25, 2023 No Comments minutes read

The Charisma Myth is the idea that charisma is a fundamental, inborn quality. You either have it – like

Bill Clinton and Oprah – or you don’t. But that’s simply not true.

Charisma:

Can be learned by anyone
Is not limited to outgoing personality types – shy people can be equally charismatic
Is not dependent on physical appearance or attractiveness

“Expensive clothing leads us to assume wealth. Friendly body language leads us to assume good intentions. A confident posture leads us to assume the person has