Marketers should strive to deliver something of real value to prospective customers before attempting to close the deal. Building up goodwill with well-orchestrated “jabs” of value sets up the “knockout punch.”
Think of it this way: Jab, jab, jab … right hook! Or: Give, give, give … ask!
Round One: The Set-Up: Understand the power and reach of social media. Far too many marketing executives fail to harness its full potential to tell compelling stories, and connect with customers.
Round Two: Jabbing with