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Marketers should strive to deliver something of real value to prospective customers before attempting to close the deal. Building up goodwill with well-orchestrated “jabs” of value sets up the “knockout punch.”

Think of it this way: Jab, jab, jab … right hook! Or: Give, give, give … ask!

Round One: The Set-Up:   Understand the power and reach of social media.  Far too many marketing executives fail to harness its full potential to tell compelling stories, and connect with customers.

Round Two: Jabbing with

What’s the secret behind compulsive habits that drive repeat behaviors, like frequently checking our smartphones or buying a daily latte?  How can we harness it for our own products?

Business psychologist Nir Eyal says the key is a…

4-Phase Hook Cycle

A trigger starts us thinking about the behavior, product  or service. Initially, it’s external, like an ad or a referral. As the habit takes hold, the trigger becomes internal, a brain process that’s like an itch we have  to scratch.
An

The November 2013 IPO made billionaires  of three  of Twitter’s original four founders – Ev Williams, Jack  Dorsey  and Biz Stone. But it’s been a bumpy  road.  Co-founder Noah Glass was kicked out of Twitter in 2006.  Jack  Dorsey  was removed as CEO in 2008,but came roaring back in 2011 as executive chairman. Ev (who was turfed as CEO in 2010) and Biz are no longer involved with day-to-day operations at Twitter.

Odeo: Where It All Began

The four came together at

We all get why being happy is better in life, but is it really a business advantage? Absolutely.

Unhappy employees take more sick days, while happy employees are more motivated, committed and creative. Happy people make more money than their counterparts and they make better leaders.

Make Yourself Happy

We can actually manipulate our happiness level. Proven ways include; meditating, anticipating enjoyable activities, surrounding yourself with things that make you feel good, and spending money on experiences especially with other people.

We can  also

There are 3 types of people: Givers, Takers & Matchers.

Takers like to get more than they give, putting their own interests ahead of others’

Givers are more focused on the best interests of others
Matchers adopt a middle-ground, striving for an equal balance of giving and getting

Interestingly, Givers are most likely to end up at the bottom of the success ladder. Why? Because they give too much of their time and effort helping others.

So who’s at the top?  Here’s

You’ve got great  ideas to improve your company…but the people you manage seem hesitant to execute

on them. Why is it so hard to get them to take action?

The problem  is that your people spend so much  energy doing their day-to-day jobs just keeping the operation afloat that they have  little time or mental  energy to execute on anything  new.

So how do you overcome this hurdle in the midst of the whirlwind of competing priorities? Through  four core  disciplines: focus, leverage,

Our ability to focus – to block-out distractions and really bear down on the task at hand

– plays a vital role in living a fulfilling life. And like a muscle, the more we use  it, the

stronger it gets.

The 3 categories of focus required for career and personal success are: inner focus, other focus, and outer focus.

The Power of INNER Focus

Becoming more focused usually starts with becoming more self-aware, trusting our inner voice and fostering our willpower.

In a 1960s study,  kids

Have  you found your Element? It’s where  “natural  aptitude meets personal passion,” says Ken Robinson, a recognized global leader in helping  people, companies and  governments cultivate creativity.

Finding your Element can  give your life greater purpose and  pleasure. Try these practical steps to find out more  about  what really drives  you so you can  live a more  enriched life.

Change Your Perspective

You might have  long-held  ideas about  your abilities,  or how you fit into the world. Disrupt these patterns of

Maîtriser la productivité

La productivité peut être distillée en trois éléments principaux : (1) fixer et hiérarchiser les objectifs, (2) se concentrer sur les objectifs souhaités

résultat avant de définir l’itinéraire pour y arriver, et (3) passer le moins de temps possible sur les petites choses.

Objectifs

Organisez-vous par des objectifs qui fument plus de 5 ans (principalement des aspirations professionnelles), des objectifs à plus court terme (certains personnels mais principalement professionnels) et des cibles immédiates.
Les priorités sont généralement dictées par les objectifs commerciaux, suivis

Is it possible to be more successful by actually doing less? Yes, says leadership expert Greg McKeown – provided you choose to do only the most important things and apply yourself to these activities with total focus.

Although you may be capable of doing many  things,  most things in life don’t really matter. It’s your right to choose which ones to do and eliminate  the rest by following this…

Three-Step Formula

Explore and evaluate your options. Create the time and