Digital & Social

HOW TO USE SOCIAL MEDIA IN YOUR OFFLINE BUSINESS

All business owners today should have some type of social media presence online. Even a local flower shop or bakery can benefit from having a Facebook, Google+ page or a Twitter account. Running Promotions via Social Media The great thing about social media is that it operates in real time. Once you write your post it displays on your timeline immediately. This means that you can create promotions that are

GET THE HELP YOU NEED IN BUILDING YOUR BRAND

You’ve probably heard the saying that no man is an island. Well, like most old sayings, this one is true, especially when it comes to online presence and brand building. Everyone, at one time or another, needs help. In addition, everyone needs a cold, hard slap of real advice every once in a while, no matter how painful that advice might be. If you act like an island, you’ll never

BUILD UP YOUR STRENGTH AND WATCH  YOUR BRAND GROW

When you decide on a personal brand, you obviously want to to grow and succeed. After all, not many people go through all that trouble to fail. The thing is, how exactly do you get your brand to succeed? How do you get your brand recognized by the right audience? How do you get that audience to grow? These are important questions. Every person seeking to establish a personal brand

BRANDING YOUR OFFLINE BUSINESS

One area that is often overlooked by offline business owners is their brand. They open up a new store or service location and forget about the branding aspect of it. Branding is much easier to accomplish today if you incorporate online tools and marketing methods. Let’s take a quick look at how to do this. All business owners should at the very least have a Facebook page and a Twitter account. What is

5 THINGS TO CONSIDER WHEN PUBLISHING A NEWSLETTER

Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.

With a newsletter, you can inform the public about your company and products as well as

4 WAYS TO GET YOUR OPT IN SUBSCRIBERS TO TRUST YOU QUICKLY

While the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mails that promotes their products, services and their site. This is mainly because these subscribes wants to know more about what these sites are offering and can be beneficial for them. They expect to get be kept posted on what they are

3 QUCIK AND EASY WAYS TO BUILD A PROFITABLE OPT IN LIST

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and

MARKETING IN YOUR OWN BACKYARD

Need some ideas for marketing your offline business? You really don’t have to look too far when it comes to finding methods of advertising for your business.

One of the biggest expenses for any business owner is advertising. While it is easy to place advertisements, if they don’t pay for themselves, you can quickly find yourself in financial trouble.

When it comes to advertising your small business it makes sense to start out small. Find out

BLOGGING FOR YOUR OFFLINE BUSINESS

Not many offline small business owners think about using a blog as a way to attract new customers to their store. Actually blogging can be much easier than trying to set up a more traditional type of website. It is a great alternative if your business doesn’t really need a huge website with a shopping cart and all the trappings. Take a look at how any online business markets their products and services. There

YOUR ORGANISATION BREAKDOWN IN YOUR ONLINE BUSINESS PLAN

Your online business plan needs to make sure it addresses the management and administration structure – in other words your organization’s breakdown. Online businesses often have a simpler organization structure than a traditional business, but that’s not always the case, and it must be clearly defined.

You will need to cover the management structure and ownership of your business. It’s okay if one person fills a number of roles. Online businesses that