EASY ONLINE PROMOTIONS-EMAILS ( PART ONE )
Message # 1
Subject line: Your First Easy Online Promotions Issue
Hey there!
Welcome to the first Easy Online Promotions.
In each issue of Easy Online Promotions for busy online entrepreneurs, you will learn valuable information that introduces you to various online promotion methods that you can implement right away to get more exposure and customers for your business. In this issue, we are going to go over a few of the basic methods of online promotion so that you can become familiar with them.
If you are an entrepreneur or have a small business that you are actively trying to promote, then there is no doubt that you will be able to capitalize on the many different forms of online advertising available. These methods include search engine optimization, pay per click advertising, online newsletters, and website advertising.
Search engine optimization (SEO) is the process of making your site more easily found by search engines. These search engines send out spiders, which scan your page for content and keywords. They then use this information to rank your website on their result pages. This way when consumers use the search engine to find information about a particular topic, product or service they are presented with relevant options to choose from.
SEO can be challenging. The ultimate goal is to get your webpages listed on the first page of the search engine results. In order to achieve this you must maintain a good balance of keywords in the content of your site. Using the same word too many times can get you excluded from the listings; so don’t stuff your page with the same keyword over and over. It won’t help you in get a high ranking. Instead, put carefully chosen keywords in the title tag of your webpage, in the headings, and in the major paragraphs.
Next we have one of the more popular and successful forms of online promotion. Sending out an email newsletter and promotion. All you need to do is offer to send the visitors to your website a free newsletter each month when they give you their email addresses. This is a great way to promote your business because you are reaching the same person repeatedly.
Every time you send out a newsletter or promotion you are giving the recipient another chance to take advantage of your products and services. The best part is that you can eventually get hundreds or thousands of people to sign up for you newsletter. Just make sure that you are sending them a quality content each that is professionally written. If you’re not a writer, then you can hire someone to perform this task for you.
There is also pay per click advertising (PPC). In case you aren’t familiar with PPC it is an ad service offered by companies like Google Adwords and Facebook. It is a great way to promote your business because you can start seeing results right away. The way they work is simple. The ad-serving network will put your ad on the search results or participating websites that are relevant to your site based on the keywords that you chose to target. Whenever a person clicks on one of your ads, you will have to pay a small fee, usually a few cents or more depending again on the keywords you’re bidding on.
With this method, you don’t have to worry about being charged too much because you set your own monthly budget and once that runs out your ads will stop being shown for the remainder of the month.
The last method we are going to discuss is website advertising. Many content-based websites sell very inexpensive ad space. This can be in the form of banner or contextual ads. When advertising on someone else’s website, do your best to pick a site that is relevant to the product or services you are advertising without being a direct competitor. This way you can get you ad in front of consumers who are interested in what you have to offer.
With this type of advertising you can go directly to the website, you want to advertise on or you can go through and ad severing network similar to Google AdWords. Perform a search for “online advertising networks” and you will find a wide variety of options.
Here are a couple places you can check out to help you get a better understanding of how these networks function.
- Clicksor – This site will display your clickable text or advertising banners on the relevant websites and blogs for you: http://www.clicksor.com/advertisers
- Advertise.com – They offer tailored digital advertising solutions to increase your conversions, develop brand awareness, and build your targeted traffic: http://www.advertise.com/advertisers
Make sure you look for your next issue soon. We will be talking about few more fundamentals of promoting your business, products or services online.
Thank you again for joining,
"Your name here"
"Your email address"
"Your URL here"
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Message # 2
Subject line: Easy Online Easy Online Promotions
Hey there!
In the last issue, we talked about a few basic methods of online promotion. In this issue, we are going to go over a few more fundamentals of promoting your business, products or services online.
Online marketing is a very powerful tool for anyone who wants to sell more products and services. No matter what the end goal is or how big or small a business is if you don’t get your offers in front of as many targeted consumers as possible then chances are you’re not achieving the desired result.
When it comes to online marketing, people new to it often overlook some of the most fundamentals. As a result, they get confused, overwhelmed and often give up before they start to achieve any real results so in this issue we are going to go over some quick tips that you can to help improve your chances of being successful whenever you run an online marketing campaign.
- Research
Before committing in any type of business promotion, it is important to research the potential profit of your product or service. It’s important to get familiar with the product first, what are the opportunities, who are your potential buyer, etc. This will help you decide which marketing method will yield the most return on your investment (ROI).
- Time
The success of any online marketing campaign lies on how much time you are willing to dedicate to getting it set up. Many people fail at this because they expect it to be quick and easy therefore they aren’t willing to commit enough time see any real results.
- Consumer targeting
Every product or service has its own customer base and you must know who they are and where they hang out online before you start running campaigns. Otherwise, your marketing message will not reach a targeted consumer base and you will end up spending more that you are making from your advertising.
- Patience
You need to remain patient during the initial phase of your campaigns. While online marketing is much faster than more traditional forms of advertising, chances are that you won’t see a lot of traffic or sales in the beginning. Any new campaign requires time. Depending on your end goal, you may need to give it at least 4 to 6 months before seeing any real results.
- Email Marketing
If you look at successful online entrepreneurs, you will find one thing in common. They all use email marketing quite effectively. Email marketing has the power to generate lot of leads for your business.
So make sure you take the time to learn how to set up subscription forms on your website, blog and integrate them into your sales funnels. This way you will be able to collect new leads and keep in contact with current customers.
- Blogs
You can start blogging about your business and create a backlink to your site. In simple terms, you can turn your potential visitors to your potential buyers just through effective blogging.
- Keyword Tools
Keywords are an essential part of online marketing. They are how people find you. There are a wide variety of keyword tools available online. You can use them to find out what keywords consumers are typing into search engines in order to find products and services similar to what you are offering.
Once you know what keywords will work for you then you can incorporate them into your campaigns, as well as in your website and blog content. The more keyword rich content you post online the better your search engine results will be and the more people will find you.
You can find many free options by typing the term “keyword tool” into your favorite search engine.
- Video
Video is a very powerful tool when it comes to Internet marketing. You can create videos about your product and upload them to You Tube and other video sites with a link back to your sales page. These video sites gets millions of traffic daily and has the ability lot of leads for business if your videos gone viral.
- Competition
Know your competition. When it comes to being successful online, it’s important to know what your competitors are up to. All this takes is a little bit of research. Start by looking for products, services and websites similar to what you have to offer. Knowing what they are up to will give you more insight into what you should or shouldn’t be doing in your own campaigns.
- Customer service
The real key to success in any business is good customer service. It is very important to reply customer’s questions and concerns as quickly as possible. The Internet makes this extremely easy and it is one of the best ways to build a solid reputation online. It will also help you develop lasting customer relationships, which will bring in profits for years to come.
Make sure you look for your next issue soon. We will be going over some simple tips that can help make online promotions pay off.
Until then,
"Your name here"
"Your email address"
"Your URL here"
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Message # 3
Subject line: Easy Online Promotions
Hey there!
In the last issue, we talked about some of the fundamentals of promoting your business, products or services online. In this issue, we are going to go over some simple tips that can help make online promotions pay off.
As we discussed in your last issue, online marketing has many benefits in the way of promotion. Not least among those is the ability to increase awareness and revenue from the products and services you offer. When used effectively it can give you access to a much larger consumer base.
No doubt, you’ve noticed that everywhere you go online you see advertisements in the search engine results, on websites and even on social networks like Facebook. These ads draw clicks, or visits, to other websites in order to attract more customers. If you want to make more sales, you need to learn how and where to advertise.
The first place to start is by doing your research. Once you know the types of websites your target audience likes to visit you can contact them directly to see about advertising on their websites. You also have the option of using services that will automate the process for you.
One of the most popular forms of online advertising is Pay-per-click. Facebook and Google AdWords are both are excellent examples of this type of advertising. You simple set up an account, create your ad copy then they show it on targeted website and you only pay for ads that are clicked on by consumers.
Tip: Be aware that even though they are very effective they do have a big learning curve, so please make sure you educate yourself before you start investing.
- Quality Content
You wouldn’t put up an ugly sign up in front of your store and call it effective advertising any more than you would run a newspaper ad that doesn’t have anything to do with what you’re selling, right?
The same hold true with the content you post online, whether website, blog or a social media site. Whenever you are posting content online in order to promote products and services you need to make sure that it is closely related to what you’re selling.
Great content is the one of the best ways to draw in customers, and let them know exactly what you have to offer. It can be the difference between having people look in your window and walking away, or getting them to come in to buy.
On top of being important for boosting sales, providing great content that incorporates the right keywords and phrases will help boost your website ranking on the major search engines like Google, Bing and MSN, which can lead to more visitors and more sales.
- Social Networking
You probably already use it for your personal needs, but why not use Facebook, Twitter and other social networks for your business as well. This will get friends involved with marketing your business marketing. Using social networks well can help you build brand awareness alongside a solid fan base.
Social media marketing is all about building connections with your audience so that they can see you are authentic and there to help. In the end, you will gain their trust and loyalty.
Make sure you look for your next issue soon. We will be talking about developing your online promotion strategy.
Until then,
"Your name here"
"Your email address"
"Your URL here"
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Message # 4
Subject line: Easy Online Promotions
Hey there!,
In the last issue, we talked about some simple steps to help make online promotions pay off. In this issue, we are going to talk about developing your online promotion strategy.
Achieving maximum return is based on how well you develop your online promotion strategy. It can be extremely difficult to differentiate yourself from the competition when you do business online. For any product or service that you sell, it is likely that there are dozens, hundreds or even thousands of other businesses available who are selling the exact same thing.
To maximize your potential, it is important to use strategies that offer the best options to your customers. You should set yourself apart from the competition; continuously attract new customers and retain current clients.
What products and services do you offer to your clients or customers? It is so important that you offer the highest quality in whatever it is that you are offering. If you cannot stand behind your products and services, it will be unlikely that you will attain your business objectives.
In order to develop your online promotion strategy, you will need to look at exactly what you have to offer and determine first what audience it will appeal to and how you can reach that audience. It’s unlikely they will come to you without you developing a way to make them take notice of your business. You can easily find ways to target your potential clients by identifying them and then looking specifically at ways to utilize the Internet to get the information about your products and services to them.
After you have determined what you have to offer to your potential clients and customers and looked at ways to use the Internet to reach them, you next need to look at ways to differentiate yourself from your competition. If you and five other online stores all offer the exact same product and service, why should they choose to buy from you instead of one of the other businesses?
What, exactly, can you offer to ensure that you are the most valuable choice that they can make? Whether it’s free shipping, enhanced support, superior reputation or any other factor, you need to identify these explicitly to your potential clients.
Finally, you need to continuously attract new customers as well as retaining your current clients in order to remain viable in your business objectives. Although some new clients will probably be reached through word of mouth promotion from your existing clients; you cannot count on this as your only means to build up your clientele.
You need to continuously find new ways to reach additional shares of the marketplace. You may also need to continuously update your products and services in order to continue to appeal to your past clients. If you sell a one-time-use kind of product, look for any products or services that may be related or may enhance your primary offering.
Always remember to go back to your past clients in order to advertise new offerings while showing how valuable they are and reminding them of the value you’ve offered in the past. By diligent work, you can develop your online promotion strategy and enhance your ability to reach your business objectives.
Make sure you look for your next issue soon. We will be talking about importance of SEO so you can have a better understanding of what it stands for.
Until then,
"Your name here"
"Your email address"
"Your URL here"
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Message # 5
Subject line: Easy Online Promotions
Hey there!
In the last issue we talked about how to develop your online marketing strategy.
In this issue, we are going to go over the importance of SEO so you can have a better understanding of what it stands for.
The term SEO floats around the Internet, but exactly what does it stand for? The simple answer: it stands for search engine optimization. Which is not very helpful in laymen terms, so let’s go a bit more in depth.
What we can gather just from the name is that SEO is a process of optimizing a website or page for search engines. Well, we all know what search engines are, but what does it mean to optimize for them?
Used as an online promotion technique it makes a website visible to consumers who use search engines. Whenever someone searches for something on Google, Yahoo or Bing they’re shown several pages of results. If you can get your website listed on the first page of the major search engines it can mean a ton of free promotion for your business.
Typically, most people only click on results found on the first or second page of these results, but sometimes a search can result in 10 or 20 pages and the average user often ignores all those extra pages. That is where employing SEO strategies can help.
Let’s go over a few that you can use:
If you want to achieve good search engine rankings, you must use your keywords and keywords phrases effectively. This includes adding them to your content in several places including in the page title.
When you are optimizing your pages keep in mind that the title tag is different from a Meta tag, but it's important to consider it as a part of your SEO strategy. Whatever text you place in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when visitors view the page.
The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.
If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.
The unique combination of these words and phrases in the content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.
The most common mistake made by small business owners when they first design their website is to place their business name in every title of every page. Actually, most of your prospective customers do not bother to know the name of your business until after they have looked at your site and decided it is worth book marking.
Therefore, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.
Another good tip is to keep the title tag less than 64 characters long and do your best to ensure that the title tag and your Meta description are interesting, meaningful, and relevant to your site.
Now I know all of this can sound confusing especially if you are new to promoting online so don’t worry if you don’t know how to edit code and insert title tags and descriptions. It isn’t a hard skill to pick up and if you hired someone else to build your website for you they should have no problem helping you with SEO.
Make sure you look for your next issue soon. We will be talking about a few online promotion techniques that will help you turn a profit.
Until then,
"Your name here"
"Your email address"
"Your URL here"
