EASY ONLINE PROMOTIONS-EMAILS ( PART THREE )
Message # 11
Subject line: Easy Online Promotions
Hey there!
In the last issue, we talked about how social media promotion can make you more money. In this issue, we are going to go over how to promote your business using videos.
Marketing is one way for us to build our business into something respectable. Using video marketing is a great way to promote any business. People love videos and they make your website more interactive so it’s important to use them if you can.
When using video marketing, it's important that you realize that your viewers likely have short attention spans. Therefore, you don't have long to hook them. The first 10 to 15 seconds of each video should be the strongest. This is where a special point-of-view or teaser can help entice them to watch the whole video.
Content is King, even in video! If it’s not fun to watch or providing great information, why would anyone watch it? When it comes to video promotion, it’s very important to come up with content that people actually search for and take the time to watch.
Encourage your viewers to comment on your video and share it with friends. The more buzz your video generates, even if it is slanted negatively, it can be very advantageous. Sharing the video helps spread your message to other people with no effort on your part, and people are more likely to view something sent from a friend.
In your video marketing, let the viewer know why it is that you offer the product or service that you do. They can easily see what you offer, but let them know the reason behind it. Open, authentic and candid communication engenders trust, which engages new audience and retains previous buyers.
Pay attention to the analytic charts regarding your videos. You can see things like how many video views you have, when it is viewed and where the traffic comes from. These findings will give you more information on your niche and help you improve your campaign.
Never, never, never try to sell your viewers something in your video. Instead, offer your visitors something worthwhile such as a demonstration of how to do something or how to use a product. By offering relevant information, your visitors are more apt to visit your website, which could in turn result in a sale.
The right way to video market your company has been laid out before you, so you should now be prepared to get down to business. Using the ideas, which now swirl in your head, draft a campaign that you believe will work and follow through with it until you reach your goals. Good luck!
Make sure you look for your next issue soon. We will be talking about generating new leads with PPC marketing.
Until then,
"Your name here"
"Your email address"
"Your URL here"
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Message # 12
Subject line: Easy Online Promotions
Hey there!,
In the last issue, we talked about how to promote your business with videos. In this issue, we are going to go discuss how to generate new leads with PPC marketing.
Every business owner knows that the key to a successful marketing campaign is leads. Without leads your campaign will fail and you end up losing a big chunk of your marketing budget.
As I have mentioned before there are many PPC search engines available including Google Adwords, Yahoo Search and Bing Ads, which are three of the most popular places to start. Each one of these ad platforms operate on the same basic premise. They display your ads on relevant websites and you pay them every time someone clicks on your ad. While they are all similar, they each have their own guidelines to follow.
It is a good idea to familiarize yourself with the rules and regulations before you begin your campaign. The all provide extensive help files and tutorials that you can use to help further your education. You can check them out by visiting the links below.
- Google Adwords:
https://www.google.com/adwords
- Yahoo Search:
https://advertising.yahoo.com
- Bing Ads:
http://advertise.bingads.microsoft.com/en-us/sign-up
To understand how pay per click works, let’s pretend that you have a website about collectible toys. You’ve written a great guide all about collectible toys and you sell it from your website. Maybe you also sell some rare pieces.
You want targeted traffic to come to your website. In this case, it would be people who have searched for collectible toys online. They are already interested in the topic of your website. That’s makes them targeted traffic.
The best keyword to use for your pay per click campaign would be collectible toys. But there’s a pretty good chance that other people might want that same keyword. So you would have to bid on it, and the highest bidder gets to use it.
If your website was especially designed for people who want to learn to make money with collectible toy’s, your phrase could be more specific aimed just at them. This keyword might bring you better-targeted traffic and have less competition.
Once you have your keywords and you decide how much you want to spend per day on your PPC campaign, then the company will display an ad that links to your website. If you won the keyword collectible toy’s, then when someone searches on that phrase your ad will be displayed on the search page.
Also, if there are websites dealing with collectibles, toy’s, and other related keywords that have joined the network, your ad may display on those sites so that their visitors might click through.
Your ad will be displayed until the purchased number of clicks have occurred, then it won’t display again until the next day. If you’re getting 100 clicks for $5, and you’ve set your budget for $5 per day, then even if you get 100 clicks in 20 minutes the ad won’t display again until the next day.
Because you can plan your campaign like this, based on a budget per day, PPC is an excellent way to market your business, products or services. It’s best to start out slow with a small budget of around $5 per day. Let it run for few days. If at the end of that time you’re not making sales out of all those clicks, then you know you need to adjust your ad copy.
It might be that your ad copy needs changed, or your landing page needs tweaked or it could just be that the keyword you chose isn’t hitting the right market. All of these things can be adjusted through careful testing, tracking and campaign management.
Make sure you look for your next issue soon.
Until then,
"Your name here"
"Your email address"
"Your URL here"
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Message # 13
Use this as a template for even more issues
Subject line: Easy Online Promotions
Hey there!
In the last issue we talked about......................
In this issue let's go over..................
>>>>>>>Add in your content here<<<<<<
Make sure you look for your next issue soon.
"Your name here"
"Your email address"
"Your URL here"
